Your at a store and are presented with a choice among two competing products. Lets say its a bottle of juice or some dish soap. How do you decide what to buy?
One way is to see the relative cost per measure. That calculation is already done for you in that little price tag on the shelf, can’t recall the name of that standard. So, price comparison is easy. You could even look at its ingredients; they are usually listed in size order, etc. There are even mobile apps to help you make that decision.
However, that decision is bogus since you don’t really know how much of that product is just filler. Which juice has the most water, for example? Some products will state what that is, like 2% real juice. Is that enough? What do they mean by that? Do they dry out the real juice measure it, then reconstitute it back into liquid form? I think its like that “cheese food” label, all a scam. Boy, am I being negative this week.
Now companies have a right to trade secrets and all that. But, as consumers we would like to know when we are just buying colored water. Or maybe we don’t. After all, we twaddle around with our fat asses in the big box stores searching for deals on junk food to keep the billion dollar soft sweet drink industry going.
Anyway, there must be some better ways to make our devalued earnings buy a little more.
- Toward a Consumer Product Information Resource
- 1862 – 2012: A Brief History of Food and Nutrition Labeling