Do we need an ad-free top-level domain?

From its roots as an information sharing infrastructure, the internet is now increasingly composed of marketing and sophisticated attempts at private information harvesting. This has led to an adversarial relationship between providers and consumers.

Advertising is important. Commerce is important. Getting information on new products and solutions is important. Consumerism as culture is not important (it leads to a debtor nation). Advertising that preys on the bases ‘instincts’ and misinforms is not good. There are no easy solutions to fair advertising and fair use of personal information. Invariably, the consumer will be pimped.

When telephone soliciting became absurd, a Do Not Call registry was created. The same approach may not work in the web, for even the act of searching for something is subject to ad-fluenced manipulation.

A top level domain (TLD) that prohibits advertising will be useful if and only if it is also transparent. Since it must be funded and probably would not survive on donations or sponsorship by users, an ad-free domain must rely on organizations and companies. These must be explicit. No shenanigans like we have in the political process where influence is nefarious like the Political Action Committees (PAC) that subvert the democratic process.

Some difficulties:

  • What is advertising? How can it be identified?
  • Who does the filtering?
  • What people, organizations, and companies can become part of this domain.
  • What to call this? Radio Free Earth (rfe).

Oh well, perhaps a bad idea. It was out there, my brain picked it up.

I wrote about advertising and privacy before, but in a fictional short story format: Scattered.

Further Reading

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