Can the predictive web also enable control?

In a previous post, “Synergistic Social Agent Network Cloud“, I discussed how a web of ‘agents’ could optimize ‘apps’ to be more responsive, proactive, and multipliers of our intents. I was just reading “Should we fear mind-reading future tech?” by Andrew Keen, and was thinking of the possible negative aspects. Still reading the article, so it may cover this. (finished reading it, was not mentioned).

Privacy is the usual concern about this high-tech stuff. This is very important. But, can “faster than realtime” computing, prediction, massive complex-event-processing and correlation also enable the powers that be to also control? We already know that advertising in all it’s forms can control, else why, for example, is the American presidential election a feeding fest of political money contributions?

Could that same advertising and fake news reporting via social media and apps that employ predictive quasi-AI morph into controlling media, an Orwellian manifestation of new-speak? In a scenario that would make a great sci-fi novel, Big Interests like political parties, business groups, and political organizations use social media, not only to advertise, but to gently guide one toward having programmed epiphanies.

Can it even be more “physical” and intrusive? For example, by prediction, these groups can arrange that one will meet a certain someone at the right time. Your a bleeding heart influential liberal? No problem, the future Fox News will arrange that you meet this gorgeous strong willed conservative that will change your mind.

Silly example, but you get the point, when you know, you can make nano-adjustments: unnoticeable, personalized, massive lobbying. Ads are old school, here come the psych-bots.

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